Friday, November 15, 2013

The Valomilk vs. The Mallo Cup

I am going to talk about treats. I know it is a departure from the usual world of words built around horror, wrestling, and comic book characters, but if I can introduce a new treat or remind you of an old favorite then I believe I am serving the purpose of this site, entertainment.

I would like to discus the wonderful world of marshmallow. Let it be known that I hate marbits - the technical name for marshmallow things in various cereals. Absolutely hate them. I am not really a fan of marshmallows. However, I love the flavor of marshmallow and really enjoy marshmallow cream. Now that you have too much information about my likes and dislikes I feel like we can get to the point.

Today we examine an old school rivalry. Sifer's Valomilk and Boyer's Mallo Cup!

Get to the candy!

I like the combination of chocolate and marshmallow. I love obscure candy. It is only natural that I love Sifer's Valomilk, the candy cup with the flowing center .


They aren't kidding about a flowing center. Take a look at this...


This short video provides an interesting tale on the creation of the Valomilk Dip as the candy used to be known. The name VALOMILK DIP came from: V for real vanilla, ALO from marshmallow, MILK to describe it as creamy and Dip because the candy was hand dipped.



The chocolate/marshmallow combination fell out of favor with the population. The two exceptions are during Christmas and Easter. People love to eat chocolate Santas and Bunnies filled with marshmallow cream.

Ever wonder what cheap tastes like?

The Mallo Cup.


Boyer's Mallo Cup takes a more laid back approach to their creamy center. The marshmallow fluff is more solid than what you find in the Valomilk. Personally, I prefer the more liquid base in Sifer's product.


One thing I have always liked about the Mallo Cup has nothing to do with the actual candy. Boyer's offers play money inside the wrapper that can be redeemed via their catalog (now online) for free candy or prizes. The money ranges from 5 cents to 1 dollar. In 2006, a customer redeemed 353 dollars in play money - the highest single person redemption as to date.


Which do I prefer? I think it has been obvious throughout this post that Valomilk has my heart. I think the chocolate is of a better quality and I also prefer the more liquid marshmallow center in the Valomilk. I even prefer the packaging for the Valomilk. It has this old fashioned look that also has an odd medicinal quality that I enjoy. The satin look of the Valomilk wrapper hints to the creamy goodness waiting inside. The Mallow Cup wrapper, while bright, is too bland for my tastes.

I think it is wicked awesome that both products are still made in their originating Hometown. The Mallow Cup is produced in Altoona, Pennsylvania in the original factory.


No comments:

Post a Comment